Zobi are developing technology for consumers to understand their online vulnerability and how to protect themselves using digital guardians. Founded by Scott Lever, who comes from a 25 year IT and cyber-security career that started and IBM and grew across multiple sectors, with senior roles within the UK Houses of Parliament, Morgan Stanley, Marks and Spencer, BP and Direct Line Group.
Danny&co. have been seeking to work with a cyber-security business for some time after a personal information audit on his digital footprint. Danny has since been an early adopter of Zobi’s first hardware product ‘Hedgehog’ during its pre-release.
“There’s so much jargon in the tech world and Zobi are not like that at all – it’s refreshing. We’re really looking forward to taking this world-first hardware brand and being part of creating the experience the people using it will have, once it hits the public market this year.” Danny said.
We will be looking at the brand architecture of Zobi, it’s hardware brand Hedgehog and yet unnamed digital guardians and seeing how to best communicate their mission to the world, creating a design system that can be adapted for future products.
It’s important when designing experiences that it serves its ultimate purpose of keeping you and your home safe from cyber-attacks, but also making the accompanying software effortless to use.
