Firebuilders interview
The other day, I had the pleasure of sitting down with ‘Firebuilders’ founder Josh Corporal to talk about crafting mission statements, the effects of reflection, and entrepreneurial drive & focus. Crafting mission statements “If you had to distill the first step...
A ‘Happy Head’ Podcast
Some time ago I had a chat with Paul Wilson on the 'Happy Head' podcast, and we discussed a plethora of subjects. ‘Design is a backup career’. These were 'the' thoughts on design when I was in education. ‘If you’re living in the ‘real’ world, it has to be a...
Quicc gains interview
Recently, I had the chance to sit down with Dan Holloway, and we discussed some interesting topics. What is the brand confidence scorecard? So, what is the brand confidence scorecard and where did it come from? Due to the nature of my industry and my occupation, I...
An interview with a client
A few weeks back, I had the pleasure of sitting down with Dave James, one of my past clients for a chat around branding and impact statements. I’d like to reflect on what was said. The power of brand consultation and asking the right questions At one point in the...
An interview with Martin Bamford
A while back, I had an interesting chat with Martin Bamford, and I felt it would be interesting to outline some of the points in blog form. The main themes we discussed were my time within the financial industry and my program, Content amplifier. The financial...
The impact of the coronavirus and what it means to create a standout brand
When we consider black swan events, such as COVID, the last two world wars, and even the climate crisis… We’re often unaware of how much it transforms us as people and din turn our businesses. It goes much deeper than financial stability or becoming frugal. In this...
How do you engage with a non-tech person to sell a tech detailed product?
A while back I received this question from one of my listeners on the ‘answer is brand’ podcast... How do you engage with a non-tech person and sell a tech detailed product? Simon Sinek explained in his ted talk ‘start with why’ that most companies start with the...
‘How can entrepreneurs take advantage of sonic branding?’
On my podcast ‘the answer is brand’ I received this question… ‘How can entrepreneurs take advantage of sonic branding?’ For those not in the know, sonic branding is essentially the sound of your brand. It’s slightly removed from audio branding, and this is where...
What’s a simple way to increase my prices?
On my podcast, ‘The answer is brand’ I received the following question… What is a simple way to increase my prices? There’s two ways to go about this. Let’s discuss them! The ‘barbarian’ approach. The barbarian approach is just putting the prices up. Risk is...
How to reflect on the two different areas of business with your brand
On my podcast, ‘the answer is brand’ I received the following question... ‘When your business provides a solution using two different toolsets, how should It be reflected in branding?’. In attempting to achieve uniqueness, I've seen a good portion of my clients...
