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Brand Consultancy & Design Studio
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Should I change my company name if it’s trademarked in another country?
One of my listeners on my podcast ‘the answer is brand’ asked this question. ‘Should I change my name if it’s trademarked in another country?’ The listener worried that they were infringing on the other company’s trademark rights. To answer their question, there’s...
How do you start meaningful conversations that lead to more sales?
On my podcast, ‘The answer is brand’ I received the following question, however this week it’s a bit different… As it’s from me. I’ve been surfing through industry-specific Facebook groups and forums, and there’s one issue I encounter each time… Conversations that...
What influences buying decisions?
One of my listeners on my podcast ‘The answer is brand’ asked this question… ‘What is one of the key influences in consumer decision making, when making a purchase’. When simplified, this question becomes ‘Why do we buy things?’ This is essentially a sales &...
Soul Kind- The magazine that truly earns its name
Good morning/afternoon/evening everyone! Last week, I had the chance to connect with someone around some work they were doing for a magazine known as Soulkind. It’s a biannual magazine, so only two a year are published. The reason I bought their first issue, is due to...
Why you can’t build trust online, and what to do instead
'People do business with people they know, like and trust' Sounds familiar, doesn’t it? Occasionally its attributed to Mark Twain, or to some other giant of economic influence. In today’s digital age, I don’t think it holds up. I don’t think you can build trust...
Should I brand myself or my company?
Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
The consequences of working for too long IN your business, instead of ON your business.
Whilst working with business owners, there is something I've discovered... Working for too long 'in' your business could have dire consequences. Most of our intentions as business owners is to build something not only profitable but fulfilling. Eventually you’d want...
The secret to creating an original brand.
You’re getting ready to start your own enterprise, but the question arises… How do I create an original brand? Well let’s get the obvious stuff out of the way. To stand out in your chosen market, you’ve got to create something that’s not… ObviousClichéExpected The...
5 signs its time for a rebrand
Sometimes, when I’m consulting with businesses, they feel this urge to rebrand. But until they’ve actually thought about the reason behind them going ahead with it, it doesn’t happen. So, with that in mind, I’m going to give you 5 signs its time for a rebrand! Sign 1...
Rebranding all at once or piece by piece?
So the other day, I received a question from one of my listeners on my podcast ‘The answer is brand’. ‘What’s your top tip for rebranding? All at once, or slow and steady?’ This is a fantastic question, as most people when rebranding tend to do it piece by...
