THE ANSWER IS BRAND
The Answer is Brand is a call-in show where business owners and entrepreneurs come to solve business problems with their brand.
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Life as a business owner or entrepreneur is filled with questions.
The Answer is Brand is a call-in show where business owners and entrepreneurs come to solve business problems with their brand.
Join Danny Matthews as he answers your biggest burning questions to help you start, grow and scale your business.
About your host
Danny Matthews has been called a ‘Creative Genius’. From running a tattoo shop at 18 to becoming the first mortgage advisor to digitise the mortgage application process, he has a natural story-telling ability that he uses to solve real business problems with creative design and branding.
Two ways to ask your question
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“Hi my name is [INSERT YOUR NAME], [POSITION] at [COMPANY] and why question is…”
Recent Episodes
Firebuilders interview
The other day, I had the pleasure of sitting down with ‘Firebuilders’ founder Josh Corporal to talk about crafting mission statements, the effects of reflection, and entrepreneurial drive & focus. Crafting mission statements “If you had to distill the first step...
A ‘Happy Head’ Podcast
Some time ago I had a chat with Paul Wilson on the 'Happy Head' podcast, and we discussed a plethora of subjects. ‘Design is a backup career’. These were 'the' thoughts on design when I was in education. ‘If you’re living in the ‘real’ world, it has to be a...
How do you engage with a non-tech person to sell a tech detailed product?
A while back I received this question from one of my listeners on the ‘answer is brand’ podcast... How do you engage with a non-tech person and sell a tech detailed product? Simon Sinek explained in his ted talk ‘start with why’ that most companies start with the...
‘How can entrepreneurs take advantage of sonic branding?’
On my podcast ‘the answer is brand’ I received this question… ‘How can entrepreneurs take advantage of sonic branding?’ For those not in the know, sonic branding is essentially the sound of your brand. It’s slightly removed from audio branding, and this is where...
What’s a simple way to increase my prices?
On my podcast, ‘The answer is brand’ I received the following question… What is a simple way to increase my prices? There’s two ways to go about this. Let’s discuss them! The ‘barbarian’ approach. The barbarian approach is just putting the prices up. Risk is...
How to reflect on the two different areas of business with your brand
On my podcast, ‘the answer is brand’ I received the following question... ‘When your business provides a solution using two different toolsets, how should It be reflected in branding?’. In attempting to achieve uniqueness, I've seen a good portion of my clients...
Should I change my company name if it’s trademarked in another country?
One of my listeners on my podcast ‘the answer is brand’ asked this question. ‘Should I change my name if it’s trademarked in another country?’ The listener worried that they were infringing on the other company’s trademark rights. To answer their question, there’s...
How do you start meaningful conversations that lead to more sales?
On my podcast, ‘The answer is brand’ I received the following question, however this week it’s a bit different… As it’s from me. I’ve been surfing through industry-specific Facebook groups and forums, and there’s one issue I encounter each time… Conversations that...
What influences buying decisions?
One of my listeners on my podcast ‘The answer is brand’ asked this question… ‘What is one of the key influences in consumer decision making, when making a purchase’. When simplified, this question becomes ‘Why do we buy things?’ This is essentially a sales &...
Should I brand myself or my company?
Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
