An interview with a client

An interview with a client

Branding, Confidence, Marketing, Sales

A few weeks back, I had the pleasure of sitting down with Dave James, one of my past clients for a chat around branding and impact statements. I’d like to reflect on what was said. The power of brand consultation and asking the right questions At one point in the...
Why you can’t build trust online, and what to do instead

Why you can’t build trust online, and what to do instead

Branding

‘People do business with people they know, like and trust’ Sounds familiar, doesn’t it? Occasionally its attributed to Mark Twain, or to some other giant of economic influence. In today’s digital age, I don’t think it holds up. I don’t think you can build...
Building Your Brand Authority Online

Building Your Brand Authority Online

Branding, Marketing

Imagine Amazon if it were starting out today (and in company terms, it is still a fairly new kid on the block) and you were Jeff Bezos sitting in front of a blank screen, preparing to start building your brand authority, how would you feel? Daunted? Excited? Wanting...
Why you can’t build trust online, and what to do instead

Seven Reasons Not To Invest In Your Brand

Branding

As small business owners and entrepreneurs, we are always looking at where we can invest our time and money for the best return.  For most of us, our investment will come under one of the following:  Learning and self-development to convert more salesIncreasing...