When we consider black swan events, such as COVID, the last two world wars, and even the climate crisis…

We’re often unaware of how much it transforms us as people and din turn our businesses.

It goes much deeper than financial stability or becoming frugal.

In this article, I’d like to showcase this change.

How to create a brand in a post pandemic world

So many businesses had to close their doors for good during this pandemic, and sometimes I think about their fates.

Occasionally I ask myself “what could they have done to survive these times”, and I’ve spoken to business owners about what they could’ve done, now hindsight is available.

I wanted to provide you with some clarity on how to stand out in a saturated services market.

Thought 1#

Reflection and reset.

Almost all of us have had our lives and businesses affected by this pandemic.

Even for those who’ve experienced positive change, its shifted everyone’s thoughts around business and commerce.

So, following that, it enabled people to reflect on their purpose.

What is it that you’re doing?

Are changes needed for the future?

I’ve known some friends to change industry, looking for something that falls closer in line with their values.

I really feel that it’s wise to simply reset your mission and purpose.

Write down your goals now and reflect on the difference from your purpose before this pandemic.

Thought 2#

Understand the change in your clients’ businesses and lives.

As you’ve reflected on the change in your life, it’s just as important to understand that for your clients.

Go and speak to your client base.

We want to make sure we recognise the shifts in our client base, as we can further adapt our products and services to their specific needs.

It is also important to remember that it doesn’t need to be clients.

You can make these observations from anyone, networking, online communities, workshops, online events, etc.

They all provide wonderful opportunities to observe the changes in behaviour and goals from people.  

Thought 3#

Begin understanding trends from the wider market.

From my time in the industry, I’ve found that knowing the reason why people are buying your product is ‘Gold dust’.

Last year there was a surge in second-hand designer goods.

And that stems from our own valuation of materials and the power of recycling.

The realisation in the consumer base that designer goods have a lower value in our lives provided a trend in selling them.

Keeping a finger on the pulse of trends helps inform our strategy and enables the alignment of our messaging to the clients’ values.

Conclusions

I realise that this content may seem slightly out of the norm when it comes to Danny&co, but I’m mindful of the impact that this pandemic has had on us, and I felt it important to speak out about how to shift and grow within these current times.