Good morning/afternoon/evening everyone!
Last week, I had the chance to connect with someone around some work they were doing for a magazine known as Soulkind.
It’s a biannual magazine, so only two a year are published.
The reason I bought their first issue, is due to my fervent belief in the power of storytelling.
It’s the component that truly equips you with your unique competitive advantage.
This can be utilised in both commercial and personal environments.
It’s your story that compels people to connect with you, and I believe it can be one of the most powerful aspects of a brand both personal and business.
After subcribing, I checked out a video with the founders, Jamie Rudd and Chris Bolton. (you can watch the video here and visit the website.)
In the video, they explained the reasons behind creating this journal, and the amazing experiences and people they ended up discovering.
‘We find out how endeavours, big or small, can make us feel alive again. How exploration can enable us to experience everything our wonderful planet has to offer, and if with the right mindset we can be resilient enough to overcome challenges, adversity or trauma and thrive again’.
The video, website and the statement above moved me to such a degree that I stopped scrolling down the LinkedIn feed and bought the first issue of their magazine.
You’d expect something that came out twice a year to be thick in content, but this was a gorgeous blend of stories, published in high-quality coated paper.
Once I’d purchased and thoroughly read it, I paused and asked the question…
Why don’t we buy magazines anymore?
I honestly think its because the market is oversaturated. There’s nothing different out there anymore.
In my experience, occasionally what separates you from the crowd is different from why people interact with your product.
For instance, I could buy Soulkind for the fact that it’s a biannual magazine.
But I didn’t.
I bought it for the exploration of inspirational stories and the truly human element to their video.
Once more, I’d really recommend checking out their video/website.
It’s not often that I come across a magazine that moves me to this degree, so I thought it pertinent to spread the word about this one!
