How much money would you pay for a logo if it would increase the value of your start-up to £1million? Is it worth a 10% investment? How about 1%? Solo60 opened the doors to their first location in Shoreditch, London to a full roster of personal trainers and fitness...
In this highly competitive online world, with so much choice, how to make your brand stand out above the crowd is a challenge. If you sell widgets, and your competitors sell exactly the same widgets, from the same manufacturer, then what makes customers pick you above...
Imagine Amazon if it were starting out today (and in company terms, it is still a fairly new kid on the block) and you were Jeff Bezos sitting in front of a blank screen, preparing to start building your brand authority, how would you feel? Daunted? Excited? Wanting...
It’s not easy naming a business. In fact, it’s not easy coming up with names for anything. Parents may know straight away what their offspring should be called: they gaze at their wrinkly new-born and instantly think “Trevor” or “Matilda”! But that is probably rare....
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