‘People do business with people they know, like and trust’ Sounds familiar, doesn’t it? Occasionally its attributed to Mark Twain, or to some other giant of economic influence. In today’s digital age, I don’t think it holds up. I don’t think you can build...
Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
Whilst working with business owners, there is something I’ve discovered… Working for too long ‘in’ your business could have dire consequences. Most of our intentions as business owners is to build something not only profitable but fulfilling....
You’re getting ready to start your own enterprise, but the question arises… How do I create an original brand? Well let’s get the obvious stuff out of the way. To stand out in your chosen market, you’ve got to create something that’s not… ObviousClichéExpected The...
Sometimes, when I’m consulting with businesses, they feel this urge to rebrand. But until they’ve actually thought about the reason behind them going ahead with it, it doesn’t happen. So, with that in mind, I’m going to give you 5 signs its time for a rebrand! Sign 1...
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