Why You Should Choose Confidence Over Trust

Why You Should Choose Confidence Over Trust

There is a distinct difference between confidence and trust: Trust is usually referred to as the ‘firm’ belief, although it is usually built through gut instinct. Confidence only usually refers to a ‘feeling’ but is built through ‘doing’. It’s action oriented. What’s...
5 Key Ingredients for a More Compelling Mission Statement

5 Key Ingredients for a More Compelling Mission Statement

You will often hear the word ‘mission’ in branding and figure it’s a bit of a cliché but having a more compelling mission statement is so important in times of struggle as it can act as a jolt back into action when you lose momentum. Sidenote: Mission vs. Vision Your...