Should I brand myself or my company?

Should I brand myself or my company?

Branding, Podcast

Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
The secret to creating an original brand.

The secret to creating an original brand.

Branding

You’re getting ready to start your own enterprise, but the question arises… How do I create an original brand? Well let’s get the obvious stuff out of the way. To stand out in your chosen market, you’ve got to create something that’s not… ObviousClichéExpected The...
5 signs its time for a rebrand

5 signs its time for a rebrand

Branding

Sometimes, when I’m consulting with businesses, they feel this urge to rebrand. But until they’ve actually thought about the reason behind them going ahead with it, it doesn’t happen. So, with that in mind, I’m going to give you 5 signs its time for a rebrand! Sign 1...
Rebranding all at once or piece by piece?

Rebranding all at once or piece by piece?

Branding, Confidence, Podcast

So the other day, I received a question from one of my listeners on my podcast ‘The answer is brand’.  ‘What’s your top tip for rebranding? All at once, or slow and steady?’ This is a fantastic question, as most people when rebranding tend to do it piece by...