What influences buying decisions?

What influences buying decisions?

One of my listeners on my podcast ‘The answer is brand’ asked this question… ‘What is one of the key influences in consumer decision making, when making a purchase’. When simplified, this question becomes ‘Why do we buy things?’ This is essentially a sales &...
Should I brand myself or my company?

Should I brand myself or my company?

Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
Rebranding all at once or piece by piece?

Rebranding all at once or piece by piece?

So the other day, I received a question from one of my listeners on my podcast ‘The answer is brand’.  ‘What’s your top tip for rebranding? All at once, or slow and steady?’ This is a fantastic question, as most people when rebranding tend to do it piece by...