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Should I change my company name if it’s trademarked in another country?

Should I change my company name if it’s trademarked in another country?

Branding, Marketing, Podcast, Sales

One of my listeners on my podcast ‘the answer is brand’ asked this question. ‘Should I change my name if it’s trademarked in another country?’ The listener worried that they were infringing on the other company’s trademark rights. To answer their question, there’s...
The consequences of working for too long IN your business, instead of ON your business.

The consequences of working for too long IN your business, instead of ON your business.

Branding, Sales

Whilst working with business owners, there is something I’ve discovered… Working for too long ‘in’ your business could have dire consequences. Most of our intentions as business owners is to build something not only profitable but fulfilling....
Sales vs. Marketing vs. Branding – The Definitive Step-By-Step Guide For Business Owners & Entrepreneurs

Sales vs. Marketing vs. Branding – The Definitive Step-By-Step Guide For Business Owners & Entrepreneurs

Branding, Marketing, Sales

If you are a small business owner or entrepreneur with bills to pay and returns to see, you’re going to want to make sure you are investing your money in the right places. The worlds of branding, marketing and sales may seem mysterious, complicated and sometimes...
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