3 things more important in design than branding
For many of us, branding conjures up the visual identity of a business. Components such as… logos coloursfonts & typographyImages Granted, those things are usually the first things that your clients potentially see when visiting your website/profile. However, I...
Kickstarting Our Future: An Inside Point of View
As I sit here, writing about the beginning of what seems to be an amazing and empowering process, I reflect on the nature of the company and its missions. I know that throughout my time here, I will enjoy support, guidance and that we as a team will achieve...
Danny&co. partners with one of London’s top tech startups Zobi on brand strategy to disrupt the smart home market
Zobi are developing technology for consumers to understand their online vulnerability and how to protect themselves using digital guardians. Founded by Scott Lever, who comes from a 25 year IT and cyber-security career that started and IBM and grew across multiple...
Danny&co. joins the Good Business Charter
Danny&co. is delighted to announce it has joined companies such as Deloitte, St. James’ Place Wealth Management and Amnesty International in signing up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for...
Why You Should Choose Confidence Over Trust
There is a distinct difference between confidence and trust: Trust is usually referred to as the ‘firm’ belief, although it is usually built through gut instinct. Confidence only usually refers to a ‘feeling’ but is built through ‘doing’. It’s action oriented. What’s...
5 Key Ingredients for a More Compelling Mission Statement
You will often hear the word ‘mission’ in branding and figure it’s a bit of a cliché but having a more compelling mission statement is so important in times of struggle as it can act as a jolt back into action when you lose momentum. Sidenote: Mission vs. Vision Your...
The £1million Logo: How Solo60 used their brand to secure investment before getting their first customer
How much money would you pay for a logo if it would increase the value of your start-up to £1million? Is it worth a 10% investment? How about 1%? Solo60 opened the doors to their first location in Shoreditch, London to a full roster of personal trainers and fitness...
Ten Ways To Make Your Brand Stand Out
In this highly competitive online world, with so much choice, how to make your brand stand out above the crowd is a challenge. If you sell widgets, and your competitors sell exactly the same widgets, from the same manufacturer, then what makes customers pick you above...
Building Your Brand Authority Online
Imagine Amazon if it were starting out today (and in company terms, it is still a fairly new kid on the block) and you were Jeff Bezos sitting in front of a blank screen, preparing to start building your brand authority, how would you feel? Daunted? Excited? Wanting...
Five Tips On Naming A Business
It’s not easy naming a business. In fact, it’s not easy coming up with names for anything. Parents may know straight away what their offspring should be called: they gaze at their wrinkly new-born and instantly think “Trevor” or “Matilda”! But that is probably rare....
