What influences buying decisions?

What influences buying decisions?

One of my listeners on my podcast ‘The answer is brand’ asked this question… ‘What is one of the key influences in consumer decision making, when making a purchase’. When simplified, this question becomes ‘Why do we buy things?’ This is essentially a sales &...
Soul Kind- The magazine that truly earns its name

Soul Kind- The magazine that truly earns its name

Good morning/afternoon/evening everyone! Last week, I had the chance to connect with someone around some work they were doing for a magazine known as Soulkind. It’s a biannual magazine, so only two a year are published. The reason I bought their first issue, is due to...