Ten Ways To Make Your Brand Stand Out

Ten Ways To Make Your Brand Stand Out

In this highly competitive online world, with so much choice, how to make your brand stand out above the crowd is a challenge. If you sell widgets, and your competitors sell exactly the same widgets, from the same manufacturer, then what makes customers pick you above...
Building Your Brand Authority Online

Building Your Brand Authority Online

Imagine Amazon if it were starting out today (and in company terms, it is still a fairly new kid on the block) and you were Jeff Bezos sitting in front of a blank screen, preparing to start building your brand authority, how would you feel? Daunted? Excited? Wanting...
Five Tips On Naming A Business

Five Tips On Naming A Business

It’s not easy naming a business. In fact, it’s not easy coming up with names for anything. Parents may know straight away what their offspring should be called: they gaze at their wrinkly new-born and instantly think “Trevor” or “Matilda”! But that is probably rare....
Seven Reasons Not To Invest In Your Brand

Seven Reasons Not To Invest In Your Brand

As small business owners and entrepreneurs, we are always looking at where we can invest our time and money for the best return.  For most of us, our investment will come under one of the following:  Learning and self-development to convert more salesIncreasing...