Rebranding all at once or piece by piece?
So the other day, I received a question from one of my listeners on my podcast ‘The answer is brand’. ‘What’s your top tip for rebranding? All at once, or slow and steady?’ This is a fantastic question, as most people when rebranding tend to do it piece by...
3 things more important in design than branding
For many of us, branding conjures up the visual identity of a business. Components such as… logos coloursfonts & typographyImages Granted, those things are usually the first things that your clients potentially see when visiting your website/profile. However, I...
Why You Should Choose Confidence Over Trust
There is a distinct difference between confidence and trust: Trust is usually referred to as the ‘firm’ belief, although it is usually built through gut instinct. Confidence only usually refers to a ‘feeling’ but is built through ‘doing’. It’s action oriented. What’s...
5 Key Ingredients for a More Compelling Mission Statement
You will often hear the word ‘mission’ in branding and figure it’s a bit of a cliché but having a more compelling mission statement is so important in times of struggle as it can act as a jolt back into action when you lose momentum. Sidenote: Mission vs. Vision Your...
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