Branding, Confidence, Marketing, Podcast
A while back I received this question from one of my listeners on the ‘answer is brand’ podcast… How do you engage with a non-tech person and sell a tech detailed product? Simon Sinek explained in his ted talk ‘start with why’ that most companies start with the...
Branding, Confidence, Marketing, Podcast
On my podcast ‘the answer is brand’ I received this question… ‘How can entrepreneurs take advantage of sonic branding?’ For those not in the know, sonic branding is essentially the sound of your brand. It’s slightly removed from audio branding, and this is where...
Branding, Confidence, Marketing, Podcast, Sales
On my podcast, ‘The answer is brand’ I received the following question… What is a simple way to increase my prices? There’s two ways to go about this. Let’s discuss them! The ‘barbarian’ approach. The barbarian approach is just putting the prices up. Risk is...
Branding, Confidence, Marketing, Podcast
On my podcast, ‘the answer is brand’ I received the following question… ‘When your business provides a solution using two different toolsets, how should It be reflected in branding?’. In attempting to achieve uniqueness, I’ve seen a good portion of my...
Branding, Marketing, Podcast, Sales
One of my listeners on my podcast ‘the answer is brand’ asked this question. ‘Should I change my name if it’s trademarked in another country?’ The listener worried that they were infringing on the other company’s trademark rights. To answer their question, there’s...
Branding, Confidence, Marketing, Podcast
On my podcast, ‘The answer is brand’ I received the following question, however this week it’s a bit different… As it’s from me. I’ve been surfing through industry-specific Facebook groups and forums, and there’s one issue I encounter each time… Conversations that...
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