One of my listeners on my podcast ‘The answer is brand’ asked this question… ‘What is one of the key influences in consumer decision making, when making a purchase’. When simplified, this question becomes ‘Why do we buy things?’ This is essentially a sales &...
Good morning/afternoon/evening everyone! Last week, I had the chance to connect with someone around some work they were doing for a magazine known as Soulkind. It’s a biannual magazine, so only two a year are published. The reason I bought their first issue, is due to...
‘People do business with people they know, like and trust’ Sounds familiar, doesn’t it? Occasionally its attributed to Mark Twain, or to some other giant of economic influence. In today’s digital age, I don’t think it holds up. I don’t think you can build...
Good morning/afternoon/evening everyone! On my podcast, ‘The answer is brand’ I had this rather insightful question from one of my listeners… Should I brand myself or my company? As this is a question dependent on the style of your business, I’ll outline the pros and...
Whilst working with business owners, there is something I’ve discovered… Working for too long ‘in’ your business could have dire consequences. Most of our intentions as business owners is to build something not only profitable but fulfilling....
You’re getting ready to start your own enterprise, but the question arises… How do I create an original brand? Well let’s get the obvious stuff out of the way. To stand out in your chosen market, you’ve got to create something that’s not… ObviousClichéExpected The...
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